Affirm + Wayfair Direct Integration
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Wayfair Financing
Problem
Solution
Wayfair previously offered financing through Wayfair Financing, a program that connected customers with third-party financing partners. However, the program had limited brand recognition and presented a one-size-fits-all experience to shoppers.
This created an opportunity to take a more targeted approach by integrating recognizable buy now, pay later providers like Affirm directly into the shopping journey, making financing offers more relevant to customers based on the services they already know and use.
Affirm is a leading buy now, pay later provider with strong brand recognition among consumers. By integrating Affirm directly into the Wayfair shopping experience, we could better reach customers who already know and trust the brand, surfacing relevant financing offers tailored to their needs.
Customers can explore their purchasing power and get pre-qualified throughout their shopping journey, helping them understand their financing options before reaching checkout.
Integrating Affirm into the Wayfair shopping journey
User journey map
Qualification
Customers see personalized messaging based on their Affirm qualification status throughout their shopping journey.
Not pre-qualified
Pre-qualified
Does not qualify
Plan types
There are two types of Affirm plans, pay-in-4 plans that are used for smaller purchases and installment loans that are for larger purchases.
Pay in 4
Purchases <$250
Installment loan
Purchases >$250
Pre-qualification flow
Customers can get pre-qualified with Affirm and explore their purchasing power directly from product pages and the cart, allowing them to understand their financing options early in their shopping journey.
Pre-qualification flow prototype
Checkout flow with Affirm
Customers can choose their financing plan when they check out.
Checkout flow prototype
Business impact
A blurb about the business impact of the Affirm integration.
Gross Revenue
Gross revenue
$33 million
Revenue Penetration
+2%↗